The Benefits of Print Marketing in a Digital World
Digital marketing is not only what’s most common today (of course), it’s also a way to market your business and brand in a cost-effective way while reaching as many people as possible.
It almost seems like it’d be illogical to spend marketing dollars on printed materials—they can be more costly, and distribution is certainly not as easy as digital options like social media, Google listings, or content creation.
Despite the prominence of digital marketing channels, print marketing has a unique value that shouldn’t be overlooked.
Here are 3 reasons why print marketing still matters—and is incredibly impactful—in today’s digital world.
It Builds Credibility (and Trust)
Physical marketing materials like business cards, brochures, or books are a tangible representation of your company and your brand. While digital marketing can be fleeting, printed materials feel intentional and deliberate, with a clear attention to detail. They are professional and give a sense of reliability.
Another benefit to this is the ability to provide a more sensory experience through finishes and paper stocks. Paper weights and finishes (especially heavier stocks and premium finishes) can offer a stronger brand image. It’s a subtle communication that your brand is trustworthy and committed to quality.
It Sets You Apart
In a world that is saturated by social media, email marketing, and ads, a beautifully designed printed piece can feel exclusive and unique. It’s intentional, and clearly meant for a specific audience—it’s not nearly as easy to distribute as digital methods of marketing.
It cuts through the noise and leaves a lasting impression.
It Maximizes Your Marketing
However, the best way to use print marketing? Combine it with your digital efforts. Create a cohesive, multi-channel strategy to maximize reach, engagement, and budget.
What would this look like?
Well, you could include QR codes on printed materials that direct customers to your website, a specific landing page, or a form or contest. Personalized print campaigns—like direct mail—can drive traffic to online stores or encourage event registrations (using unique URLs!). Of course, trade show materials go hand-in-hand with your socials, website, and email marketing.
The integration of both print and digital is valuable because it leverages the strength of both mediums: print’s tangibility and trustworthiness with digital’s efficiency and reach. They’re a seamless brand experience for your audience.